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News Sony Style Store, Madrid, Spain
4.3.2010
Sony Style Store, Madrid, Spain
The new Sony Style Store opened in the centre of Madrid in December 2009.
The entire Sony product portfolio is on display, offering an excellent shopping experience for innovative consumer electronics. Curved or angular mid-floor display elements create an exciting architecture within the completely white sales area on the ground floor. The display promotes product awareness – merchandise is to be seen, heard and understood. The diverse product range is displayed in a uniform manner on the back wall using Visplay’s Invisible 3 system, visible only as fine, horizontal lines. A spacious lounge area with Sony entertainment systems occupies the basement of the Sony Style Store.
Architecture and realisation: Minim Arquitectura Interior, Barcelona (Spain)
Visplay systems: Invisible 3, Shaker Rail