News
News
27.8.2009
Visplay in K2 Sports Store, Dubai Mall, Dubai UAE
The new K2 Store opened in the famous Dubai Mall – the largest shopping centre in the world which covers 500,000 m².
The store has a floor space of 150 m² and its design concept, developed by Arman Farhang, Nona General Trading, is based on several large white wall niches. The rear-lit dark grey back panels are equipped with Visplay’s Beam system– a vertically aligned support system which offers highly flexible merchandising. Entirely without slots, Beam uses invisible technology and offers easy handling as merchandise supports are attached from the front.
Visplay developed a range of individual merchandise supports for the numerous items available at K2 Sports. Special sports items such as inline skates and snowboards can thus also be individually and appropriately displayed. Merchandise supports can be repositioned in a matter of seconds and are therefore ideal for modifying or creating new product displays.
Architecture and realisation: Arman Farhang, Nona General Trading, Dubai UAE
Photos of the other latest Visplay references can be found here.