A modern company that goes back several decades: the story of Visplay begins in 1934. By taking over the shopfitting specialist Graeter, Erika and Willi Fehlbaum lay the foundation for a family company with a sense of tradition, whose success story still continues today. Accompany us on an exciting journey through time in which we present important milestones in Visplay's history. 1934Willi Fehlbaum takes over Graeter (manufacturer of shopfitting systems) – the roots of Visplay.1940Name is changed to Vitra: Vitra comes from 'Vitrine' (German for display case).1950 Production expands in the home furnishing and shop fitting sectors. 1984Division into Vitrashop (shopfitting) & Vitra (furniture).2001Vitrashop splits into Visplay (product business) & Vizona (project business).2016All subdivisions are united under the umbrella of Vitra.2019Visplay becomes an independent brand again.