Back to the top

History

A modern company that goes back several decades: the story of Visplay begins in 1934. By taking over the shopfitting specialist Graeter, Erika and Willi Fehlbaum lay the foundation for a family company with a sense of tradition, whose success story still continues today. Accompany us on an exciting journey through time in which we present important milestones in Visplay's history.


1934
Willi Fehlbaum takes over Graeter (manufacturer of shopfitting systems) – the roots of Visplay.

1940
Name is changed to Vitra: Vitra comes from 'Vitrine' (German for display case).

1950
Production expands in the home furnishing and shop fitting sectors.

1984
Division into Vitrashop (shopfitting) & Vitra (furniture).

2001
Vitrashop splits into Visplay (product business) & Vizona (project business).

2016
All subdivisions are united under the umbrella of Vitra.

2019
Visplay becomes an independent brand again.