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Retail Toolkit – Designing for Flexibility

In the race to remain relevant, today’s display systems need to respond to an ever-changing array of products and programs - the most successful retail concepts are increasingly going cross-category. Irrespective of the signage over the door, it can at times be difficult to know whether you’re walking into a shop, a gallery space, an events venue or a cafe. There's little guarantee that whatever program you discovered last time round will be there when you next visit, either.

"store interior needs to move at a different speed"

Dieser Wandel ist darauf zurückzuführen, dass Verbraucher das Interesse an Beziehungen zu Einzelhändlern verlieren, die sich ausschließlich über den Akt des Einkaufs definieren. Heutige Verbraucher möchten die Marke „erleben“. Diese Entwicklung eröffnet Retailern die unterschiedlichsten Möglichkeiten, engere Beziehungen zu ihren Kunden aufzubauen – sei es bei einem Drink, einem Abendessen oder einer Diskussion am runden Tisch. Aber selbst die einfachste Strategie, von Tages- auf Abendprogramm umzuschalten, wird für Einzelhändler, die noch immer dem festgefügten Laden-Layout-Konzept des vorigen Jahrhunderts anhängen, zu einem anstrengenden Kampf. Heute muss die Retail-Fläche so beweglich wie möglich sein, um bei den Kunden zu einer festen Größe zu werden.

This is a result of consumers losing interest in their relationship with retailers being defined purely by the purchase moment. Now they want to ‘live’ the brand, opening a huge range of opportunities for businesses to develop much closer connections with their clientele, be that over a drink, a dinner or a roundtable debate. But even the most basic day-to-night strategy is going to be a struggle for those still adopting last century's fixed approach to retail design – now your floor space needs to be as fluid as possible if it is to become a fixture in your customers’ diaries.

That’s not to say that products have lost their place – far from it – but the store interior needs to move at a different speed. Take one of world’s leading sports brands as your bell weather: Nike’s newest stores have stock that is tailored to location and changes on a weekly (and sometimes even faster) basis. As consumer data allows increasingly tailored product offers and just-in-time-production accelerates turnover, more and more industries are going to need to adopt in-store infrastructure that can match tempo.

In order to keep up with this pace of change in product and performance, today’s display systems require a higher degree of both design and engineering than in any previous generation. They need to be both easily legible and able to communicate a huge array of products, to provide structure to a space but also let it move, to be incredibly robust but also maintain the highest possible aesthetic standards.

That’s why Visplay’s systems are perfectly positioned to help you place flexibility at the core of your retail offer.

The simple, understated structural system Qubo P/Lcan be assembled into elegant, slimline structures, such as cubes, shelf units, tables, plinths, and gondolas. Thanks to the electrification feature, the universal structures readily incorporate lighting, including LED shelving, and digital devices.

It could not be any easier: shelves are inserted and the LED lamps light up or power is supplied to digital devices. Qubo P/L is flexible, can be used in varying heights, and is easy to assemble and reconfigure without screws.

Publication date:05.09.2019
Pictures: Roman Thomas