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Aarau, Switzerland

  • Industry
  • Architecture
    Dfrost, Stuttgart/ Germany
  • Opening
    April 2019
  • Retail space
    150 m²

Beldona store in Aarau

Beldona AG specialises in the retail of lingerie, loungewear and swimwear. In April 2019 Beldona opened its new store in Aarau, in which our Xero 4 system plays a prominent role.

Xero 4 gives walls and mid-floor installations a unique structure. The system's profile is only discernible as a 4mm groove and provides a discreet elegant background, subtly highlighting the merchandise on display. Made in a special customised colour, the Xero profile blends in perfectly with the Beldona store design.

The advantages of Xero 4: diverse merchandise supports are simply hooked into the system profile at a slight angle. The merchandise supports are interchangeable to make optimum use of the store's retail space. The presentation of bodys, lingerie items and bathrobes can be adapted to suit changing collections and is adjustable in height.

Product overview