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Biotherm

Beijing, China

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  • Industry
  • Architecture
    Inhouse Biotherm
  • Opening
    November 2016
  • Retail space
    50 m²


Biotherm store in Beijing

The French brand for luxury skin care products has a store in the New World Shopping Mall in Beijing, furnished with the Visplay system Xero Twin P/L.

To create an expressive merchandise presentation that fully embodies the Biotherm brand image, Xero Twin P/L serves both as a design element for the wall and as an understated display structure. Merchandise supports are simply hooked into the double slots and automatically powered with electricity for product illumination. They can be repositioned at different heights as required to suit changes in the assortment.

Product overview