Biotherm is a French skin care company in the luxury sector. In 2016 Biotherm opened a new store at the New World Shopping Mall in Peking, China.
The wall display system Xero Twin P/L
was selected for the store interior.Xero is a vertical wall display system, which is discernible only as a narrow groove. The version Xero Twin P/L has a double slot, allowing the creation of expansive merchandise displays. This powered Xero system enables the use of supports with integrated LED lamps for direct merchandise lighting. Merchandise supports can be adjusted to any height on the vertical structure to easily accommodate a changing array of products.