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David Jones

Melbourne, Australia

  • Industry
  • Architecture
    Dalziel & Pow, London/Grossbritannien
  • Opening
  • Retail space
    10000 m²
  • Photographer
    Sarah Louise Jackson

The David Jones department store opened in 2016 in Melbourne, Australia, and was furnished with the wall display systems Invisible 6, Beam and Grid 50.

Invisible 6 P/L is a discreet horizontal wall display system, perfectly suited to the department store's elegant aesthetic. Merchandise supports, such as shelves, are simply inserted into the profile.

When using the vertical system Beam, the height of merchandise supports can be easily adjusted. For example, evening dresses require a higher hanging distance than T-shirts. Beam has a sleek design with cleverly concealed slots.

Grid 50 is a surface support system, whose industrial look is ideal for young, sporty and technical brand concepts. Thanks to the grid-like structure, diverse merchandise supports can be inserted at flexible heights and widths.