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David Jones

Melbourne, Australia

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  • Industry
  • Architecture
    Dalziel & Pow, London/ Great Britain
  • Opening
    2016
  • Retail space
    10.000 m²
  • Photographer
    Sarah Louise Jackson


David Jones department store in Melbourne

David Jones was founded in 1838 and is the oldest continuously operating department store in the world still trading under its original name. To showcase the sophisticated product assortment, the branch in Melbourne opted for the Visplay systems Invisible 6 P/L, Beam and Grid 50.

Functionality and utmost flexibility are key when designing a department store. With changing product ranges and stock levels, it must be possible to replace and rearrange merchandise supports to create new display layouts as and when required. Visplay systems not only fulfil all these needs, but are also an integral part of the department store's modern high-quality design: Invisible 6 can be used to customise the structure of walls and mid-floor installations, Beam is the ideal wall display system for lightweight and heavy goods, and Grid 50, with its industrial look, perfectly highlights young, sporty and technical brand values.