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Hellner

Sylt, Germany

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  • Industry
  • Architecture
    Liganova, Stuttgart/cGermany
  • Opening
    August 2015
  • Shopfitters
    Project Luna, Ebermannsdorf/ Germany
  • Photographer
    Jens Schmidt, Niebüll/ Germany


Hellner fashion store on the island of Sylt

Hellner fashion store offers high-quality clothing from a range of brands. The store, which opened in 2015, is situated in the popular pedestrian zone of Westerland. It is furnished with our systems Invisible 6 P/L, Xero 4 and Xero 8.

Invisible 6 P/L is used in the wall zone. The basic element is a profile into which diverse merchandise supports are hooked, for example shelves for folded garments, as well as front arms and rails for hanging items. The fashion store opted for merchandise supports in a dark colour to ensure that the goods stand out against the white wall elements.

Xero 4 and Xero 8 customise the structure of the wall zone. The principal elements of the system are aluminium profiles, and its diverse merchandise supports, such as shelves, hanging rails and side hanging rails, are simply hooked into place. Thanks to the wide slots in the Xero 8 profile, two merchandise supports can be inserted side by side – this allows optimum use of the retail space.

The uniqueness of the systems enables utmost flexibility in the retail presentation. The layout of the merchandise supports can be adapted to new collections and stock levels at any time.