Back to the top

Mamas and Papas

White City, London, England

alt
  • Industry
  • Architecture
    Dalziel & Pow, London/ England
  • Opening
    March 2016
  • Roll out
    Single Project
  • Shopfitters
    Vitra
  • Lightning technology
    Ansorg, Mülheim/ Germany
  • Photographer
    Dalziel & Pow, London/ England


Mamas & Papas store in London

Mamas & Papas specialises in maternity and nursery products. The brand opened its store in London's Westfield shopping mall in 2016, with an interior designed to offer a very special shopping experience. Our Xero L P/L system plays a key role.

The Xero L P/L system optimally highlights the diverse merchandise on display in the store. Aluminium profiles are combined with expansive shelves to form a shelf system, which showcases numerous pushchairs and baby car seats at different height levels. Front arms are attached to the profile to display baby clothing and other accessories.

An added highlight: the system's electrification. Once inserted, merchandise supports with LED lighting are automatically supplied with electricity, optimally spotlighting all the products in the Mamas & Papas store!

Product overview