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McLaren

Hongkong, Hongkong

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  • Industry
  • Architecture
    McLaren in house
  • Opening
    March 2019
  • Shopfitters
    D Base China


McLaren Showroom in Hongkong

The British sports car manufacturer McLaren stands for performance, exclusivity and elegance. These values are communicated throughout the new showroom, which opened in Hong Kong in 2019. Our Multi-Lane system is the showroom's primary furnishing solution.

The ceiling rail system is made of metal, and was customised with a black coating for McLaren. The basic elements are rails that are mounted directly on the ceiling. Hanging merchandise support frames are used to design and structure the retail space, leaving the floor clear. White shelves and hanging rails are inserted between the black frames, enabling striking presentations of hanging, folded and standing items.

The electrified system ensures that merchandise supports with LED lighting are automatically connected to the power supply when inserted. This enables the easy integration of suspended digital screens. To guarantee optimum lighting in the showroom, luminaires are also mounted in the ceiling rails and can be directed at specific merchandise as required. The merchandise support frames and light fixtures can be repositioned at any time along the rails, keeping the retail interior flexible and always up-to-date.

Product overview