In 2020 a 3.000-square-metre space was opened in the PUMA Brand Center, at the headquarters of the sporting goods manufacturer, for the purpose of showcasing new collections and store concepts. It can also be used for meetings and conferences. For maximum flexibility, the entire space is equipped with the Multi-Lane ceiling rail system from Visplay.
The system is used with integrated power rails, supplying electricity from the ceiling and leaving the floor clear. Layouts are no longer restricted by floor sockets. Luminaires can be freely positioned in the profiles, along with adapters for merchandise supports, panel elements and digital end devices. This enables an easy assembly of new store concepts and their flexible reconfiguration.