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PUMA Brand Center

Herzogenaurach, Germany

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  • Industry
  • Architecture
    Johann Böhm Architekten und Ingenieure, Schwabach/ Germany
  • Opening
    2020
  • Retail space
    3.000 qm
  • Shopfitters
    Schlegel GmbH, Bietigheim-Bissingen/ Germany
  • Lightning designer
    Zumtobel Lighting GmbH, Dornbirn/ Austria
  • Photographer
    Schmitt Photodesign, Nuremberg/ Germany


PUMA Brand Center in Herzogenaurach

In 2020 a 3.000-square-metre space was opened in the PUMA Brand Center, at the headquarters of the sporting goods manufacturer, for the purpose of showcasing new collections and store concepts. It can also be used for meetings and conferences. For maximum flexibility, the entire space is equipped with the Multi-Lane ceiling rail system from Visplay.

The system is used with integrated power rails, supplying electricity from the ceiling and leaving the floor clear. Layouts are no longer restricted by floor sockets. Luminaires can be freely positioned in the profiles, along with adapters for merchandise supports, panel elements and digital end devices. This enables an easy assembly of new store concepts and their flexible reconfiguration.

Product overview