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Vienna, Austria

  • Industry
  • Architecture
    Blocher Partners, Stuttgart/ Germany
  • Retail space
    1000 qm
  • Shopfitters
    Ganter Interior GmbH, Kraiss GmbH
  • Photographer
    Patricia Parinejad

Steffl department store in Vienna

Steffl department store brings a new sports world to Vienna's city centre. Spanning 1,000 m², the modern lifestyle concept combines inspirational products and an exciting shopping experience in a novel approach to the topic of sport. With over 50 brands, the exclusive collection offers a unique mix of top functional products, selected fashion labels and innovative gadgets. The store is designed with the aid of the Visplay systems Multi-Lane, Invisible 6 P/L and Label.

The new world of sport on the 4th floor replaces the children's department, which has been redesigned elsewhere in the store. Both revamped departments are furnished with systems and products from Visplay: Multi-Lane in the sports section and Invisible 6 P/L and Label in the kids world.

Customers can navigate between so-called 'destinations' with themes, such as yoga, running, fitness, outdoors and accessories, as well as seasonal product islands. The shopping experience is enhanced by multi-media presentations and offers sophisticated solutions for digitally connected customers.