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Syd Jerome

Chicago, USA

  • Industry
  • Architecture
    Gensler, Chicago/ USA
  • Opening
  • Shopfitters
    High Country Millwork, Colorado/ USA
  • Photographer
    Garrett Rowland

Syd Jerome store in Chicago

This luxury menswear shop has been dressing gentlemen in the finest designer suits, accessories and outwear for 55 years. Its most recent store is furnished with the Visplay systems Qubo 25 P/L , Xero Twin P/L, Xero 8 and Xero L P/L.

Qubo 25 P/L emphasises the linear, high-quality and deliberately 'masculine' aesthetic of the store interior – and spotlights the elegant merchandise in the wall displays: thanks to the system's electrification, the LED lamps are automatically powered and light up when the merchandise supports are inserted.

Xero L P/L also blends perfectly into the overall store image, while Xero Twin P/L creates countless options for a customised interior. The system is integrated into wall niches, and all merchandise supports are simply hooked into place and can be repositioned and replaced at any time as needed. The displays can therefore be easily redesigned to give the store a fresh look with the arrival of new collections.