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VfB Stuttgart, Fan-Center

Stuttgart, Germany

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  • Industry
  • Architecture
    Blocher Blocher Partners, Stuttgart/ Germany
  • Opening
    October 2015
  • Shopfitters
    Schlegel GmbH, Bietigheim-Bissingen/ Germany
  • Photographer
    Joachim Grothus, Bielefeld/ Germany


VfB Stuttgart Fan Centre

VfB fans truly appreciate their club's prestigious fan centre right next door to the stadium. Brighter, lighter and offering a more emotional experience, the refurbished 450-square metre store, which opened in 2015, communicates a passion for football, a strong local attachment and an exciting club history. Our ceiling rail system Multi-Lane plays a key role in its interior furnishing.

The metal basic elements of the Multi-Lane system were coated in black for VfB. Frames hang freely from this ceiling rail system and leave the floor of the fan centre clear. The individual suspended frames can be fitted with shelves and rails for the display of hanging, folded and standing items. The ceiling rails also ensure optimum lighting: luminaires are simply hooked into place and can be directed at the merchandise as required. This optically enhances the fan centre's entire retail space.

Multi-Lane also lends flexible structure to the sales floor, as the merchandise support frames and luminaires can be repositioned at any time. The interior layout can be effortlessly adapted to the latest requirements and the fan shop can be repeatedly reinvented.

Product overview