The powered Qubo system provides the infrastructure for this innovative zone. The touchscreen in the entrance area provides intelligent assistance and advises customers on their choice of wine. It is not necessary to be a wine expert: customers simply enter the dishes that the wine is to accompany – or make selections according to country of origin, grape variety or budget. Once a choice has been made, the electronic price tag of the selected wine lights up. The electrification of Qubo 25 P/L makes this possible: both the electronic shelf labels and LED lighting draw power through the inserted shelves. The shelf labels are connected with the touchscreen at the entrance via WiFi.