At the EuroShop fair in 2017, we presented our vision for different retail sectors using imaginary stores. In 2020, together with our partners Vizona and Ansorg and the aid of the creative agency Kemmler Kemmler, we enhanced these concepts, adapting them to contemporary requirements.Brick-and-mortar retail is under pressure: rent prices in inner cities are rising, e-commerce promises relaxing shopping from home, the young generation expects an exceptional experience, while being more critical of consumerism than their parents, and then of course there is the covid pandemic. At the same time, consumer awareness is growing and there is a demand for greater sustainability.How the future of stationary retail can look is showcased using the examples of four shopping categories – health & beauty, fashion, mobility and food. These are intertwined to create hybrid zones known as 'Shared spaces', as a transformation from mono-thematic stores into collaborative and cooperative experiential and shopping spaces is already underway.
A screen with an eye-tracking tool determines the current mood of the customer, which is measured as either active, balanced or free spirited. This is used to define which smoothie to prepare and offer the customer. Electricity runs in the Multi-Lane frame so that the screen can be integrated without any cables.
The lighting ambience in the changing room is also tailored to the customer's state of mind, offering an optimum environment in which to try on clothes. The Multi-Lane ceiling rails are used to direct lighting, to carry merchandise supports and to suspend a net ceiling. And Qubo 25 P/L in champagne gold adds a sophisticated accent on the wall and in mid-floor.
A camera is directed inside the store and counts the number of people. If the numbers are high, gentle wave movements appear on the screen in the shop window. Once the store is empty, the film content becomes more dynamic to catch the attention of passers-by and entice them inside.The window display is implemented with Multi-Laneand its three rail levels: for lighting, suspended wall panels as a partition from the sales room, merchandise supports, digital screens and cameras.
Here customers can enjoy an in-store driving experience adapted to their mood. To influence them further, the film content displayed in the booth and on the wall is also adapted accordingly.The mid-floor structure is created with Omnio P/L, while the artistic installation on the wall uses Mono 20 P/L. The latter is highlighted to a greater or lesser degree to suit the customer's state of mind.
In the passage from mobility to health & beauty, the customer’s senses are stimulated by a scent bar with synthetic fragrances. And as the customers still have the mobility world in mind, the fragrances are inspired by the principal materials associated with cars, such as rubber and leather. Each aroma acquires an individual note upon contact with the skin – an optimum transition to the world of well-being in health & beauty.
A ‘detox room’ is the central element in the health & beauty area, designed to allow customers to forget the stress of everyday life and relax quietly before beginning to shop.Together, sustainable materials within the Invisible Change wall, organoid wall panels and Clarea LED shelves with an illuminated edge create a natural elegant setting. Another highlight is the mid-floor unit with an integrated self-check-out system, created with Omnio P/L.
Buying local is a trending theme in the food sector, and this is illustrated by the integration of small surfaces growing mushrooms.Electronic shelf labels show product prices, which can be scanned with the aid of an app and then paid for directly. The app simultaneously recommends complementary products, indicates their location if requested and illuminates small LED lamps on the corresponding electronic price tags.