Health & Well-being

For centuries, pharmacies have been acknowledged as the go-to place for medicines and remedies. However, the traditional image has undergone a major transformation in recent years, as pharmacies offer more and more health services and a diverse range of body care and wellness products. In this context, pharmacies benefit from their role in the healthcare system and the respective experience and knowledge of the individual pharmacists.

A change can also be observed in customer expectations: although the local pharmacy is still synonymous with health, customers today await much more. The central focus is now on the shopping experience – from reliable advice to an appealing display of products tailored to the customer.

The layout, furnishings and retail display are key elements. In addition to classic pharmacy products, the sales area can also include seasonal ranges – travel, allergies, colds, vaccinations, etc. – and be used for services such as testing and vaccination. Several Visplay systems are ideally suited to these purposes: they combine a sleek understated design with high functionality and can be easily installed and adapted to changing requirements at any time.

The fictional pharmacy concept presented here was developed in collaboration wit BD Rowa and interior designer Sophie Reich and is explained below.

Advantages and features

  • Electrified systems: integration of monitors, digital devices and electronic shelf labels

  • Practical storage: optional wooden drawers

  • Adaptable layouts: easy reconfiguration without tools allows for spontaneous modification

  • Merchandise display: high-quality and durable LED technology (CRI > 90) increases the perceived value of the merchandise

  • Enormous scope for creativity: highly flexible and customisable interiors thanks to a wide range of different merchandise supports and fittings

Layout of a hybrid pharmacy

Pop-up zone

Pop-up displays shape the shopping experience in a pharmacy as they are often located in the entrance zone. Attractive, well-designed presentations with special offers from the retail range can grab customers' attention as they cross the threshold. Pop-ups should be quickly and easily modifiable to suit different themes and purposes, with a fresh look each time. The ceiling rail system Multi-Lane is perfectly suited thanks to its flexible design – whether used along the wall or in the centre of the retail space. The hanging shelves appear to be floating; however, they can also be attached to the floor to offer a higher load-bearing capacity.

Sales counter & behind-the-counter display

The sales counter plays a central role in a pharmacy: it is not just where products are paid for but is also the place where customers are advised, and discretion is therefore essential. The shelf unit provides generous space for the diverse assortment and the integration of technical devices, enabling an appealing behind-the-counter display. Qubo 25 P/L is electrified and can therefore be equipped with the appropriate lighting concept for harmonious illumination and optimum showcasing of products.

Pillar display in self-service zone

Optimal use should be made of the available space around pillars in the self-service zone – without an overloaded or cluttered appearance. That is why a clearly designed concept is needed, which creates plenty of presentation space but still showcases merchandise in an appealing modern manner. A modifiable structure around the pillars allows flexibility for modifications – the structural system Qubo 25 P/L is ideal for this purpose. If the situation allows it, overlapping shelf elements can be used with slender panels that provide a calm expression, prevent untidy views and offer space for the installation of monitors and digital devices.

Retail wall in self-service zone

Retail walls in the self-service zone must offer plenty of space for a huge variety of products, while also communicating a modern image and professional expertise. Here the choice of materials, layout and fittings are important. In this example, the display wall is fitted with a series "cabinets" created using Invisible 6 P/L and positioned at 90° angles.

The layout offers customers a sense of privacy when selecting products and ensures easy navigation and good visibility. Glass shelves and electronic shelf labels are an expression of the pharmacy's modern outlook. The Invisible 6 P/L profiles can be repositioned at any time and expanded with additional profiles, for example in response to different product heights. The merchandise supports are also easily rearranged or replaced – ensuring utmost flexibility. The display can therefore be structured as required to suit the current assortment.

To avoid monotony, the 'cabinet wall' is broken up by a highlight panel fitted with Mono 20 P/L and illuminated single shelves. Colour themes can be shown in this panel, while the neon lettering serves to inform and add a visual attraction.

Mid-floor furnishings

The mid-floor zone of the pharmacy should deliberately create foot traffic paths through the store past the latest merchandise offerings. High-quality shelf systems provide far better options for this than cardboard stands or display boxes. Designed with longevity in mind, they are therefore also sustainable. The systems Omnio P/L and Qubo 25 P/L offer diverse solutions for mid-floor units – from standard display bins for small, promotional items to appealing installations with a variety of elements, and can even serve as the point of sale. They can be equipped with lighting, as well as with electronic or analog shelf labels as required.

Window displays

Well-designed shop windows are a pharmacy's calling card and first impressions will determine whether or not a passer-by becomes a customer. The window offers a glimpse inside the store, while simultaneously presenting important products and information. The ceiling rail system Multi-Lane is the perfect solution, offering flexible displays that can be easily adapted to changing requirements. The three levels of the Multi-Lane rails enable the integration of lighting, hanging decorative elements, curtains, banners, as well as digital screens, weather forecasts, information on opening times and much more.

Reconfigurable interiors allow extended product offerings in a hybrid pharmacy using the example of vaccination campaigns and evening events