Spatial designers Christophe Penasse and Ana Milena Hernandez, the duo behind Valencia-based studio Masquespacio, think of finishing materials as a holistic extension of a brand’s narrative.
For example, take Antonio Ramirez, our client from the Albabel restaurant. He dreamed of bringing together Mediterranean gastronomy with his own Andalusian roots. That led us to use terracotta bricks in expected and unexpected places, as well as the raffia that stands in as a representation of Andalusian craftsmanship.
So that’s why every Kento shop is an evolution of the previous one: you can see that the colour palette, lighting and furniture is the same for each shop, but it is applied in a different way and on a different element according to the location. The materials, on the other hand, evolve from one venue to the other, always trying to find a point of connection with the previous one – that’s why one store was made with a cement floor and concrete blocks, and the next one features mosaic tiles. And that’s how we keep things cohesive and familiar, but at the same time, surprising. Text