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FASHION

FROM UNPLEASANT TO SOCIAL PLACE

Just a couple of clicks away from a new item of clothing – incredibly convenient. But sharing online shopping as an experience on social media or with friends? Much too boring. In times of digitalisation, however, this social aspect is becoming increasingly important.

This is good news for retailers who have to compete with the ever-growing world of eCommerce. They have a clear advantage here – if they focus on genuine experiences. “Real life” is their added value.

Those wanting to send their customers on a journey of discovery through their truly spectacular product display can feel and see exactly how this could work in the fashion space. Innovative details alone attract attention, such as Really shelving made from recycled textiles.

If you keep moving, you will quickly notice that things become more intimate towards the middle of the store, right in the centre. Every step immerses you deeper into the brand environment.

At the centre, the atmosphere of the space blurs into a homely ambience. Room divisions, hang-out areas and a bar. The Multi-Lane ceiling system, product holders and lighting design allow you to easily react to situations.
The store can even be converted into a place where DJs play, performances are held or lectures take place. A cultural melting pot. Everything that is required for a brand experience and that can be subsequently shared both physically and digitally.

Above all, however, the fashion space represents a form of intimacy. A feeling of timelessness, where there is zero stress. Even the mediocre changing room becomes a special place. In the middle of the shopping jungle, the “Youzon” acts as a haven where customers can find privacy. Far away from media coverage, physical exertion and social communication.

And supported by meticulously customised, instantaneous and service-oriented consultations. The “Youzon” literally places the customer in the centre of their very own stage. Illuminated by favourable lighting that flatters them and their clothing. Turning a purchase into a feel-good moment.

Everything can be adapted and adjusted in line with the customer’s current state of mind. Always in focus: what makes them feel good? This function is key to continuously providing visitors with the desired level of comfort. The fact that the surroundings influence their mood is a crucial factor in the experience. The aim: to create a place of being.