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FOOD x BEAUTY

Shared Values

Mindfulness has long been established as one of the main guiding values in our way of life. An active perception of our immediate surroundings, our own body, our own mind. Even away from the yoga studio, it increasingly seems to be the lowest common denominator as a matter of course.

Of course, nowadays it is no longer enough to simply offer a good product. Brands, whether food or beauty, must be transparent and ensure that mindfulness takes priority when using resources and dealing with employees. Only those who act with caution can survive as a serious company in the long term.

Hardly anyone wants to pursue hollow consumerism these days. So purchasers need to be convinced at all levels. This also means sharing common values. Identification is the buzzword here.

Buyers want to exchange ideas about their new, jointly-created experiences within their shared environment. The shared food and beauty space creates such an environment. The herb garden is the unifying element in this case. A place to meet and reflect for a moment. And yet integration also runs through this exchange – a dialogue about shared values.

The craving for contemplation in fast-moving times is satisfied here thanks to the creative interaction between the herbs. Rosemary, lavender, eucalyptus – used as tea, ingredients in beauty oils or to season dishes.

Wherever you look, the focus is on sensitive simplicity. As food and beauty merge into one meaningful experience.